Sobar

Overview

Sobar is a US nonprofit organization dedicated to promoting a culture where non-alcoholic beverages are celebrated and easily accessible. The organization aims to eliminate the stigma associated with not drinking alcohol by providing sophisticated, healthy, and innovative beverage options.

Mission

Sobar's mission is to encourage choice in celebrations by offering a variety of non-alcoholic beverages and hosting alcohol-free events. This initiative supports individuals in recovery and fosters an inclusive environment where everyone feels valued.

Vision

The organization envisions a society where the stigma surrounding alcohol use disorder, addiction, and not consuming alcohol is fully eliminated. This envisioned environment encourages inclusivity and promotes healthy choices.

Values

Sobar operates under the values of:

• Inclusion: Believing in creating spaces where everyone feels included.
• Choice: Empowering individuals with diverse drink options.
• Healthy: Promoting well-being through beverage choices.
• Innovative: Developing unique and sophisticated non-alcoholic beverages.
• Sophisticated: Elevating the experience of drinking non-alcoholic beverages.

Operations

Sobar certifies partners who offer high-quality non-alcoholic beverages, thereby supporting recovery and enhancing guest experiences at events. This certification helps businesses increase profitability and attendance by catering to the growing demand for alcohol-free options.

Impact

By offering alcohol-free alternatives, Sobar helps non-drinking guests feel valued and included at social gatherings. This can be particularly important for individuals in recovery, as it reduces feelings of isolation and supports their recovery journey.

Leadership

Sobar is led by a board of directors composed of diverse professionals committed to its mission and values. The organization also emphasizes community engagement and partnership to achieve its goals.