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WELCOME TO RODEO DRIVE As a vibrant New Year begins Rodeo Drive the iconic palm treedotted luxury fashion street in Beverly Hills invites you to visit the worlds leading fashion houses and brands as they present the finest and most innovative collections and to experience and enjoy the legendary hotels and awardwinning restaurants offering unparalleled hospitality and culinary excellence. Photo by Brica Wilcox RODEO DRIVE THE INTERSECTION OF LUXURY FASHION AND ENTERTAINMENT There is nothing in the world comparable to Rodeo Drive. The legendary streets magic continues thanks to the exemplary craftsmanship from todays greatest fashion houses and brands the architectdesigned boutique spaces the spectacular window displays artist collaborations and pop ups and our unrivaled customer service said Rodeo Drive Committee President Kay Monica Rose. At the heart of my vision for Rodeo Drive is the preservation and advancement of an unmatched legacy.