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The 2025 ICRCC is just about ready to start. We Are Risk Crisis Communication There were a lot of lessons that we have learned during the COVID19 pandemic but one of the most important ones is the value of sharing lessons learned about risk and crisis communication and supporting evidencebased decisionmaking globally. As we continue to focus more natural hazards technological risk reputational crises and many other threats to organizations and people we must continue to apply these lessons. More than a decade ago the International Crisis and Risk Communication Conference started at the University of Central Florida.