The largest community of practice dedicated to the advancement of the SAM profession. Become essential to your customer. THE STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION (SAMA) IS A KNOWLEDGE-SHARING ORGANIZATION DEVOTED TO DEVELOPING, PROMOTING AND ADVANCING THE CONCEPT OF CUSTOMER SUPPLIER COLLABORATION THROUGH COMMUNITIES OF PRACTICE.SAMA IS DEDICATED TO THE PROFESSIONAL DEVELOPMENT OF THE INDIVIDUALS AND COMPANIES INVOLVED IN THE PROCESS OF MANAGING NATIONAL, GLOBAL AND STRATEGIC CUSTOMER RELATIONSHIPS, AND ENABLING MEMBERS TO CREATE GREATER CUSTOMER VALUE AND ACHIEVE COMPETITIVE ADVANTAGE ACCORDINGLY.