To assist and support qualifying, vetted charitable organizations in their efforts to care for abused and neglected animals, both domesticated and wild, through gifts and grants. Funds will be primarily raised on 3 fronts, a grassroots effort to secure donations from individuals via the foundation website and donation requests on the websites of the founding sponsor companies; Direct donations from a portion of the sales of the founding sponsor companies; and direct fund raising from larger donors, both individuals and companies.