Asociación Mexicana de Transformación Rural y Urbana (AMEXTRA) - Mexican Association for Urban and Rural Transformation. The Mexican Association for Rural and Urban Transformation, Amextra, was founded in Mexico in 1984 by Mexicans and is a non-profit organization whose main purpose is to promote the holistic transformation of farmers, indigenous people groups, women, youth and children who live in rural and urban areas of extreme marginality and receive little to no attention from public and private institutions in Mexico. We understand transformation to be a process that results in improved conditions and quality of life in families and their communities. The 501c3 Amextra Inc. was founded in 2005 to support our misssion by receiving tax-deductable donations from the United States.