Sharing best practices & resources to help marketing professionals grow & develop their careers in DFW. #marketing Tweeting today: @mchadwickMG. The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing. Our principal roles are: To always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers. To empower marketers through information, education, relationships and resources that will enrich their professional development and careers. To advance the thought, application and ethical practice of marketing. The mission of the American Marketing Association - Dallas Fort Worth Chapter is to educate, support, and enhance the performance of our members and marketing professionals throughout the Metroplex.