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OUR MISSION We tell the positive story of sustainable West Coast Groundfish to cultivate consumer appreciation and support the longterm economic success of our local fishing industry and communities. ABOUT US We are a diverse group Positively Groundfish is a nonprofit trade association that unites a broad set of stakeholders of the West Coast groundfish fishery fishermen fish processors environmental advocates certifiers academic researchers and state agencies. We are a diverse group and we each bring different experience and perspectives to the table but we all share a fierce love for our oceans and confident optimism about the future of our fishery West Coast groundfish. Meet the Team We love collaborating We believe in the power of collaboration and communication across the fences.