THE LONG BEACH HOTEL ALLIANCE REPRESENTS THE LOCAL HOSPITALITY AND RESTAURANT INDUSTRIES, AND SERVES AS A LIAISION WITH ALL AREAS OF CITY GOVERNMENT, SPECIAL CONSTITUENCY GROUPS AND RELATED TOURISM ENTITES. IT PERFORMS ACTIVITIES AS TYPICALLY CONDUCTED BY A BUSINESS LEAGUE AND SPECIALIZED CHAMBER OF COMMERCE. ALSO, THE MEMBERSHIP MAY INCLUDE ORGANIZATIONS THAT ARE DIRECTLY AND INDIRECTLY AFFECTED BY OR SUPPORT THE INDUSTRY.