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The West End of Alameda is rapidly establishing itself as a frontrunner in both population and commercial expansion while also emerging as a vibrant arts and cultural center of the island. A multitude of residential commercial and mixeduse projects are currently underway strategically leveraging the areas abundant resources. These include ample developable land captivating vistas convenient waterfront access and the undeniable charm of its historic business district. The West Alameda Business Association WABA was established in the 1990s as a Business Improvement Area BIA to support and promote local businesses in West Alameda California.