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Take hold of opportunity Take hold of the New West Colorados Grand Junction Area Your sweet spot for success. Nestled between the snowcapped Rocky Mountains and the stunning Moab desert Colorados Grand Junction area embraces Western work ethic and newage innovation. Grand Junction is where smalltown hospitality meets bigcity accessibility. Its home to a flourishing economy a nationleading labor supply seven federally designated opportunity zones and an attainable cost of living.