American Institute of Graphic Arts (AIGA)

Overview

The American Institute of Graphic Arts (AIGA) is a professional nonprofit organization dedicated to the advancement of communication design. Founded in 1914, AIGA aims to elevate the profession of design by establishing standards, fostering creativity, and promoting ethical practices across various disciplines, including graphic design, user experience, branding, and interaction design.

Mission and Activities

AIGA's mission is to advance design as a professional craft, strategic advantage, and vital cultural force. The organization advocates for a greater understanding of the value of design and designers in government, business, and media. AIGA achieves this through various programs and initiatives:

• Professional Development: AIGA provides learning opportunities to enhance professional growth at all career stages.
• Ethical Standards: The organization defines and promotes global standards and ethical practices within the design community.
• Community Engagement: AIGA connects practitioners, enthusiasts, and patrons through regional, national, and global events.
• Inspiration and Celebration: AIGA shares exciting design work and engages in discussions on pressing issues, celebrating the impact of design.

History

AIGA was initially formed by a group of graphic artists, printers, publishers, and illustrators in New York City. Over the years, it has evolved from focusing solely on graphic arts to embracing a wide range of design disciplines. Key milestones include:

• 1914: Founded as the American Institute of Graphic Arts.
• 1922: W.A. Dwiggins, an AIGA member, coined the term "graphic design."
• 1974: Collaborated with the US Department of Transportation to create standard symbols for transportation hubs.
• 1982: New York Chapter was formed, marking a shift towards decentralization and local leadership.
• 2005: Officially changed its name to "AIGA, the professional association for design" to reflect its expanded scope.

Structure and Membership

AIGA operates through more than 70 chapters across the United States, serving over 25,000 members and 200 student groups. Membership includes professional designers, educators, students, and design enthusiasts.

Events and Competitions

AIGA hosts various competitions and events to celebrate and advance design excellence. Notable initiatives include:

• Cased: A competition focused on case studies demonstrating the impact of design.
• 50 Books/50 Covers: A past annual contest recognizing outstanding book design, now organized by Design Observer.
• 365: A design competition that highlights graphic design work annually, reintroduced in 2022.

Impact

AIGA continues to play a significant role in shaping the design profession by advocating for design's strategic and cultural value. It supports designers in navigating the ever-changing landscapes of technology, culture, and professionalism.

[1] https://en.wikipedia.org/wiki/American_Institute_of_Graphic_Arts [2] https://aigaaggies.wordpress.com/about/ [3] https://www.aiga.org/our-story [4] https://sanantonio.aiga.org/head-heart-and-hand-modern-design-practice/ [5] https://www.printmag.com/design-events-conferences/aiga-centennial-how-best-to-serve-25-000-members/