THE OPIOID CRISIS IS ONE OF THE GREATEST PUBLIC HEALTH CARE CRISIS OF OUR TIME. IT HAS TAKEN THE LIVES OF HUNDREDS OF THOUSANDS AMERICANS AT A COST OF OVER $1 TRILLION. YET NOT ENOUGH IS BEING DONE TO ADDRESS IT.WE BELIEVE THIS IS BECAUSE THE OPIOID CRISIS HAS NOT CAPTURED THE NATION'S CONSCIOUSNESS TO THE SAME DEGREE AS PAST PUBLIC HEALTH CRISES LIKE HIV/AIDS AND GUN VIOLENCE. PEOPLE ARE AWARE OF THE OPIOID CRISIS DUE TO REGIONAL AND STATE-LEVEL INITATIVES, AND THOUGH MUCH OF THIS CONTENT IS EXCELLENT, TOO OFTEN IT HAS FAILED TO BREAKTHROUGH OR DE-STIGMATICE OPIOID ABUSE. LEADING TO A LACK OF VISIBILITY AND SUPPORT.BY PARTNERING WITH NATIONAL, STATE AND LOCAL GOVERNMENT, NOT-FOR-PROFITS AND PROFESSIONAL ORGANIZATIONS, OVERDOSE FREE AMERICA SEEKS TO CAPTURE AMERICA'S HEARTS AND MINDS WITH CONTENT THAT'S ENGAGING, ENTERTAINING AND DE-STIGMATIZES OPIOID ABUSE. A COLLABORATIVE APPROACH THAT ENABLES US TO INSPIRE PEOPLE TO TAKE ACTION.