TO POSITION WECA AND ITS CONTRACTORS AS THE NUMBER-ONE SOURCE FOR ELECTRICAL WORK: POLITICALLY, STATEWIDE, REGIONALLY AND NATIONALLY. TO PROVIDE THE HIGHEST QUALITY CONTRACTING TO OUR CUSTOMERS THROUGH: INNOVATION, CREATIVITY, HONESTY, HARD WORK, TRUST, AND EDUCATION. TO PROVIDE NEW ENTRANTS INTO THE WORKFORCE WHO ARE WELL-TRAINED, HAVE GREAT ATTITUDES, AND WHO PROVIDE QUALITY WORKMANSHIP. TO CONTINUE TO DEVELOP A MEMBERSHIP OF MERIT-SHOP ELECTRICAL CONTRACTORS WHO REPRESENT EXTRA VALUE AND QUALITY WORK, AND WHO "MAKE A TOUGH BUSINESS EASY" FOR OUR CUSTOMERS. TO PROMOTE AN ENVIRONMENT WHERE THE CUSTOMER IS THE REASON THAT EACH CONTRACTOR, AND WECA, EXISTS AND IN WHICH OUR MEMBERSHIP - BY HARD WORK, QUALITY WORKMANSHIP AND A TRAINED WORKFORCE - REINFORCES BOTH OUR CUSTOMERS AND OUR OWN GREAT SUCCESS ON EVERY PROJECT, NOW AND IN THE FUTURE.