WESTERN DAIRY ASSOCIATION WORKS ON BEHALF OF DAIRY FARM FAMILIES IN COLORADO, MONTANA AND WYOMING. WDA IS CENTERED ON PROTECTING AND PROMOTING THE IMAGE OF DAIRY FARMS, DAIRY FARMERS, AND DAIRY PRODUCTS, AND INCREASING SALES AND CONSUMER CONFIDENCE FOR DAIRY MILK, CHEESE AND YOGURT. ALL ACTIVITIES ARE DEVELOPED WITH STRATEGIC PARTNERSHIPS; EDUCATION TO COMMUNITIES ABOUT THE LOCAL VALUE AND CONTRIBUTIONS OF DAIRY FARMS; EDUCATION ABOUT THE HEALTH AND NUTRITION BENEFITS OF DAIRY PRODUCTS WITHIN SCHOOLS AND AMONG HEALTH PROFESSIONALS; WORKING WITH DAIRY PROCESSORS AND TARGETED PROJECTS; AND EDUCATING AUDIENCES AND CONSUMERS ABOUT THE NUTRITIONAL VALUE OF DAIRY.