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Kindness Pays It Forward News About Tool Kits Initiatives Stories of Kindness Contact Media Ambassadors More Our Story Our Vision Tocreate a culture of kindness in communities throughout the world We aim to encourage good deeds to celebrate and improve our communities and spread the joy of kindness to all. Our initiatives include Celebrating humanitys greatest asset Kindness. through formal recognition of Kindness Week by governing bodies Issuance of Kindness Citations by police departments Implementation of Kindness academic curriculums in our schools Promoting kindness through Kindness cards and other means throughout communities Showcasing and sharing kindness stories more broadly Bringing people together through the unifying characteristics of music and artistic creation We aim to encourage good deeds to celebrate and improve our communities and spread the joy of kindness to all. Our initiatives include Celebrating humanitys greatest asset Kindness.