American Institute of Graphic Arts

The American Institute of Graphic Arts (AIGA), commonly referred to as AIGA, is a professional organization dedicated to advancing the practice of communication design. Founded in 1914 by a small group of printers, illustrators, and publishers, its mission is to serve as a standard bearer for professional ethics and practices in the design profession. Today, AIGA is the largest and oldest association for professional designers in the United States.

History

AIGA was officially formed in 1914, though discussions about its creation began in 1911 with figures such as Frederic Goudy, Alfred Stieglitz, and W. A. Dwiggins[1]. The organization was announced during the eighth annual exhibition of "The Books of the Year" and was instrumentalized by the National Arts Club[1]. The term "graphic design" itself was not coined until decades later by an AIGA member[3].

Over the years, AIGA has adapted to changes in the field, evolving from focus areas such as book and type design to editorial, corporate identity, brand, interaction, and service design[3]. By 2005, the organization's official name was changed to "AIGA, the professional association for design" to encompass all design disciplines[3].

Activities and Initiatives

AIGA is committed to the advancement of design as a professional craft, strategic advantage, and vital cultural force. Its activities include advocating for the value of designers and design, enhancing professional development, defining global standards and ethical practices, and celebrating the impact of design[2].

Competitions and Awards

AIGA has a rich history of organizing competitions to recognize excellence in design. Notable events include the "50 Books/50 Covers" contest for outstanding book design, which it organized until 2011[1]. In 2012, AIGA introduced the "Cased" competition to highlight impactful design case studies[1]. The "365: AIGA Year in Design" competition was reintroduced in 2022[1].

Diversity and Inclusion

AIGA also engages in initiatives promoting diversity and inclusion, such as its Design Archives and Design Journeys series. One notable collection celebrates African American history and culture across the past century of communication design, featuring works by and about African American designers[4].

Membership and Chapters

AIGA boasts over 25,000 members and 72 chapters across the United States, along with more than 200 student groups. These chapters play a crucial role in decentralizing leadership and fostering local engagement in design communities[1].

Impact

Through its various chapters and national initiatives, AIGA continues to shape the design profession, providing resources and leadership for designers while advocating for the role of design in society.