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Setting a New Standard for Food and Consumer Product Quality and Safety Sometimes whats not on a product label is whats most important. Because its whats on the inside that counts. The food and consumer product industry is entering a new era where safety standards are being set not just by federal laws but by consumers like you. At Clean Label Project were on a mission to expose hidden dangerslike heavy metals pesticides and plasticizers that dont appear on labels but can impact health and fertility.