The 12th annual MuseumWeek begins today! 7 days, 7 themes. Today's theme is AI in Museums. "MuseumWeek was born at a time when museums were just beginning to explore social media. This global movement was built on a simple yet powerful idea: cultural institutions must embrace digital tools to engage with their audiences, share their collections, and strengthen their educational and social missions. Today, the rise of Artificial Intelligence (AI) marks a new turning point. Much like social media in its time, AI is reshaping how we create, disseminate, preserve, transmit — and engage audiences with — culture. But it also raises critical questions." Share with us your thoughts about AI in museums and cultural institutions. Exciting innovation or a step too far? #AImuseumsMW (fb)

Join us on social media this week as we participate in the 12th annual MuseumWeek! (fb)