Geena Davis Institute on Gender in Media
Founded by Geena Davis, our Institute is striving to reinvent, transform and inspire how global content creators authentically portray the world. If they can see it, they can be it. Founded in 2004 by Academy Award Winning Actor Geena Davis, the Geena Davis Institute is the only research-based organization working collaboratively within the media and entertainment industries to increase the representation of six major intersectional identities: gender, race/ethnicity, LGBTQIA+, disability, age 50+, and body type onscreen. We work every day to mitigate unconscious bias while creating equality, fostering inclusion, recognizing intersectionality, and reducing negative stereotyping in the industry using research and data. Our theory of change is simple: one of the most powerful ways to immediately impact the stubborn issue of inequality - in all sectors of society - is to change what people see in popular content. Our motto is, "If they can see it, they can be it."
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2021
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Home Featured News Aging in Play Representations of Age in Video Games Video games have evolved in countless ways but one aspect remains largely overlooked age representation. Despite a diverse player base that includes millions of older adults age in video games remains a blind spot. A new study by AARP and the Geena Davis Institute finds that while nearly half 45 of adults 50 and older play video games yet characters over 50 are rarely represented. From the lack of older playable characters to stereotypical portrayals of aging the study highlights a gap between the realworld gaming audience and how age in video games is depicted.
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Jennifer
đ Love what the Geena Davis Institute is doing to promote diverse and authentic representation in media! Itâs so important for everyone, especially younger generations, to see themselves reflected in the stories we tell. Keep pushing boundaries! đȘ #RepresentationMatters
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Geena Davis Institute on Gender in Media
Our research found that just 21. 3% of men with explicit mental health issues on TV engage in help-seeking behaviorâcompared to 50% of women. Shows like Apple TVâs âShrinkingâ remind us that vulnerability isnât weaknessâand that seeking help is something to be celebrated.
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Geena Davis Institute on Gender in Media
Our 2024 film study revealed that fat representation on screen is far below where it should be. Characters like Tracy Turnblad in âHairsprayâ not only bring more body diversity on screen, but remind us that leading roles arenât one size fits all. Letâs keep writing and creating stories where all bodies belong on center stage.
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