Geena Davis Institute on Gender in Media

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Founded by Geena Davis, our Institute is striving to reinvent, transform and inspire how global content creators authentically portray the world. If they can see it, they can be it. Founded in 2004 by Academy Award Winning Actor Geena Davis, the Geena Davis Institute is the only research-based organization working collaboratively within the media and entertainment industries to increase the representation of six major intersectional identities: gender, race/ethnicity, LGBTQIA+, disability, age 50+, and body type onscreen. We work every day to mitigate unconscious bias while creating equality, fostering inclusion, recognizing intersectionality, and reducing negative stereotyping in the industry using research and data. Our theory of change is simple: one of the most powerful ways to immediately impact the stubborn issue of inequality - in all sectors of society - is to change what people see in popular content. Our motto is, "If they can see it, they can be it."

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Address: 4712 Admiralty Way Ste 455, Marina Del ReyWeb: Sign in to see organisation websiteFacebook: GeenaDavisOrgEmployees: 30Revenue: 3393465ICO: 861943473

Home Featured News Aging in Play Representations of Age in Video Games Video games have evolved in countless ways but one aspect remains largely overlooked age representation. Despite a diverse player base that includes millions of older adults age in video games remains a blind spot. A new study by AARP and the Geena Davis Institute finds that while nearly half 45 of adults 50 and older play video games yet characters over 50 are rarely represented. From the lack of older playable characters to stereotypical portrayals of aging the study highlights a gap between the realworld gaming audience and how age in video games is depicted.

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Jennifer

🌟 Love what the Geena Davis Institute is doing to promote diverse and authentic representation in media! It’s so important for everyone, especially younger generations, to see themselves reflected in the stories we tell. Keep pushing boundaries! 💪 #RepresentationMatters

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Ray

- How can the gaming industry improve the representation of older characters to better reflect the diverse player base?

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Geena Davis Institute on Gender in Media

Our research found that just 21. 3% of men with explicit mental health issues on TV engage in help-seeking behavior—compared to 50% of women. Shows like Apple TV’s ”Shrinking” remind us that vulnerability isn’t weakness—and that seeking help is something to be celebrated.

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Andrew

🎮 Age representation in video games is long overdue! It's time we embrace the experiences and stories of older adults in gaming. Let's #LevelUp for inclusivity in all ages! 📈✨ Great work by the Geena Davis Institute!

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Geena Davis Institute on Gender in Media

Our 2024 film study revealed that fat representation on screen is far below where it should be. Characters like Tracy Turnblad in “Hairspray” not only bring more body diversity on screen, but remind us that leading roles aren’t one size fits all. Let’s keep writing and creating stories where all bodies belong on center stage.

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Victor

- In what ways can content creators be held accountable for ensuring diverse representation across gender, race, and age in media?

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