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Welcome toThe Peoples Open Welcome toThe Peoples Open Home to the largest and most enthusiastic crowds in the game as well as the most iconic hole on the PGA TOUR the famed 16th hole Coliseum the WM Phoenix Open has captured the hearts of millions of golf fans around the world. From halloffame champions par4 aces and the loudest hole in golf to afterhours concerts Saturday breakfast clubs and more than 208 million raised for charities there is simply nothing like it in professional sports. WM Phoenix Open News Event Info Everything you need to know before you go including FAQs a complete calendar of events parking and event maps who is in the field and daily pairings. WHATS NEW IN 2025 Discover whats new at the 2025 WM Phoenix Openenhanced entry expanded walkways and upgraded fan experiences.