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Home welcome Welcome to HSMAI Mid South whose mission is to grow business at hotels and their partners through fueling sales inspiring marketing and optimizing revenue. Fuel SalesResources for sales professionals to fuel sales in their organizations including articles white papers conference presentations and templates. Inspire MarketingInspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition insights from industry marketing leaders and marketing templates. Optimize RevenueOptimize your revenue by incorporating principles fromHSMAIs Revenue Optimization Conference ROC presentations expert articles and revenue management templates.