Rethink Next's dream is to help us create ways to change our local creative communities and environments for the better . . . together. Its focus in 2020 and 2021 has been emerging change with the pandemic and across the world in recovery, focusing for this year on creative industries including music. Rethink Next has hosted the Amplify Music virtual conference in 2021 and continues to connect people changing and building programs and organizations in local communities around the world. It continues its research and programs on local change of creative communities with partner organizations across 2021.