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Reinventing the Economy of Virginias Southwest. InvestSWVA is a publicprivate business attraction and marketing campaign for Southwest Virginia launched under the umbrella of the Virginia Tobacco Region Revitalization Commission and backed by private industry. InvestSWVA is committed to pushing big ideas and the future of work in Southwest Virginia attracting and retaining young talent by focusing on hightech and higherwage jobs. Virginias Southwest is a place a people and an opportunity We want founders investors and collaborators who see the opportunity in this region for them who want to join us in designing how our transition takes place and who want to make Virginias Southwest part of their own legacies.