Connecticut Tourism Coalition Inc

Overview

The Connecticut Tourism Coalition Inc (CTC) is a nonprofit organization established to promote and enhance tourism in Connecticut. Designated as a 501(c)(4) civic league, the coalition consists of various tourism-related associations and businesses that advocate for effective tourism marketing and favorable legislative policies. With an emphasis on community welfare, CTC aims to bolster the state's economy through enhanced tourist engagement and support for local attractions.

Mission and Objectives

The primary mission of the Connecticut Tourism Coalition is to strengthen the tourism industry in Connecticut by advocating for sustainable funding and pro-business policies. The coalition believes that a well-funded tourism marketing campaign can yield substantial benefits, including increased tax revenue, improved state image, and support for local businesses. Key objectives include:

• Enhancing Marketing Efforts: CTC engages in collaborative marketing campaigns to promote key attractions and experiences within the state.

• Legislative Advocacy: The coalition pursues a comprehensive legislative agenda aimed at securing reliable funding for tourism initiatives and educating policymakers on the importance of tourism-related issues.

• Hospitality Training: CTC has developed training programs designed for frontline workers in the hospitality sector to ensure high service standards and highlight the economic impact of tourism.

Programs and Initiatives

CTC implements various programs to support its objectives:

• Legislative Agenda: The organization actively tracks and influences legislative initiatives related to tourism, focusing on creating a sustainable funding source and developing matching-grant programs for tourism.

• Connecticut Hospitality Awareness Training (CHAT): This program provides online training for employees in the tourism sector, emphasizing the fundamentals of hospitality and the economic significance of tourism.

• Public Education: CTC seeks to inform the public and stakeholders about the importance of tourism through various educational efforts.

Economic Impact

The Connecticut tourism industry supports approximately 120,000 jobs and generates significant revenue for the state:

• Total Traveler Spending: Approximately $17 billion annually.

• Tax Revenue from Tourism: Around $2.6 billion, contributing to state funding and services.

• Lodging Revenue: Estimated at $1.14 billion, showcasing the financial vitality of the tourism sector.

Organizational Structure

Connecticut Tourism Coalition is governed by a board of directors consisting of industry leaders who guide its strategic decisions and initiatives. The coalition operates from Old Saybrook, Connecticut, and collaborates with numerous stakeholders in the tourism ecosystem.

Conclusion

The Connecticut Tourism Coalition Inc plays a crucial role in advocating for the state's tourism sector, promoting economic growth, and enhancing the overall visitor experience. By uniting various tourism stakeholders, CTC aims to create a robust, sustainable tourism industry that benefits both residents and visitors alike.