TO RESTORE, PROMOTE AND MAINTAIN THE CHARACTER AND VIABILITY OF THE CITY OF NIAGARA FALLS, NEW YORK. TO IMPROVE THE QUALITY OF LIFE AND OVERALL IMAGE FOR THOSE WHO LIVE IN, WORK IN AND VISIT THE CITY AND TO ENHANCE THE PUBLIC PERCEPTION OF THE CITY BUSINESS CORRIDOR BY OVERSEEING AND MANAGING THE APPEARANCE, SECURITY AND CLEANLINESS OF THE BUSINESS IMPROVEMENT DISTRICT.