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To conserve and beautify our natural environment. Our Mission The mission of Keep Pinellas Beautiful is to conserve and beautify our natural environment by means of community engagement and education. Our Vision Through our Education Engagement and Empowerment efforts our vision is to create a culture of environmentally responsible citizens within our communities throughout Pinellas County Florida. Our 4 focal areas are Litter Prevention Waste Reduction Conservation Beautification Community Greening About Us Since 1992 Keep Pinellas Beautiful has provided opportunities for meaningful service to bay area residents of all ages.