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BePhilly is a nonprofit foundation fighting for a brighter future for the next generation of Philadelphians. Igniting Phillys potential by investing in our youth BePhilly provides financial support and increased visibility to charitable organizations with a proven track record of improving the academic and economic outcomes ofstudents in thePhiladelphia public schools. Our First Initiative Introducing Underdog Apparel Underdog Apparel is a clothing brand that celebrates Philadelphias relentless Underdog spirit by designing and selling custom homegrown products that provide an accessible and inspiring way to support our city. A Brighter Future For Us All We believe that every person deserves the opportunity to fulfill their potential.