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Eagle Eye Eagle Eye How Social Media Can Transform Marketing for Plastic Surgery Practices In the aesthetic medical field competition is fierce. To attract new patients and grow your practice you need a robust online presence that showcases your expertise and builds trust with potential clients. This is where digital marketing for plastic surgeons comes in with social media playing a pivotal role. No longer just a platform for personal connections social media has become an essential tool for reaching potential patients showcasing your work and ultimately transforming the way you market your plastic surgery practice.