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Valley of The Moon Alliance Sonoma Valley needs us now to protect its rural character. About Us We are all stewards of our land. The Valley of the Moon Alliance a 501c3 nonprofit volunteer organization founded in 2002 exists to review and challenge policy and development proposals that could have deleterious impacts on the natural resources and residential quality of life in Sonoma Valley. VOTMA is neither against growth nor the right of property owners to reasonably build out their holdings.