Shimmy is a 501(c)(3) with a mission to get America moving and feel more alive, especially during the sugar-filled, sedentary holiday season. The free Shimmy iPhone app that launched in 2022 is designed like an advent calendar, surprising users with 25 “fun size” workout videos each day from December 1st through Christmas. Think Bollywood cardio, 80’s aerobics, boxing, yoga, breathwork, and so much more. Plus, for each user who completes all 25 workouts, Shimmy donates $25 to charity.