Insure Equality is a United States-based nonprofit organization focused on promoting diversity, equity, and inclusion within the insurance industry. Established as a 501(c)(3) nonprofit, Insure Equality aims to create accountability and cultural change by amplifying the voices of employees and consumers who are often excluded or marginalized in the insurance sector.

Mission and Objectives

Insure Equality seeks to enforce accountability in the insurance industry to foster a more welcoming and equitable environment for all participants, whether as employees or consumers. The organization gathers stories and data from insurance professionals to provide insight into industry trends related to diversity and inclusion. Its mission emphasizes not only raising awareness but also driving tangible action and cultural transformation within insurance companies.

Key Initiatives

• Story Collection and Data Analysis: Insure Equality collects firsthand accounts and quantitative data from insurance employees to highlight systemic issues and discriminatory practices within the industry.

• Public Pledge: The organization promotes an industry-wide pledge, encouraging companies and individuals to commit publicly to equity and an open, inclusive culture.

• Online Rater Tool ("phoenix"): Insure Equality developed an online rating platform to hold companies accountable by providing transparent data on workplace culture, helping consumers and industry professionals evaluate organizations' commitment to diversity.

• Certification Program: The nonprofit offers a certification process for insurance companies to evaluate their culture, develop action plans, and improve social responsibility ratings.

• Resources and Community Building: Insure Equality continuously curates resources specific to the insurance industry and fosters a community to facilitate engagement, education, and collective advocacy.

• Research Partnerships: Collaborating with academic and research institutions, such as the University of Chicago's Rustandy Center for Social Sector Innovation, the organization conducts studies to address disparities in the insurance marketplace, focusing on the impact on social justice organizations and underrepresented groups.

• Funding Programs: Insure Equality plans to support initiatives that promote diversity and inclusion, prevent discriminatory incidents, and assist affected employees.

Impact and Recognition

Insure Equality highlights companies that demonstrate diverse and inclusive workplace cultures while uplifting voices often minimized in the insurance industry. The organization also implements race equity practices internally, ensuring inclusive leadership and equitable representation at all organizational levels. It supports leadership development that encourages reflection, adaptability, and inclusiveness.

Through its work, Insure Equality strives to transform the insurance industry’s culture, making equity a measurable and actionable priority rather than a mere statement of intent.

EIN: 87-2334054
Type: 501(c)(3) Nonprofit Organization

[1] https://insureequality.org [2] https://insureequality.org/about-us/ [3] https://www.charitynavigator.org/ein/872334054 [4] https://insureequality.org/research/ [5] https://insureequality.org/resources/