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2025 Visitors Choice Awards Read More About Us The Halifax Area Advertising Authority HAAA is an 11member board appointed by members of the Volusia County Council. HAAA is charged with promoting tourism offerings within the greater Daytona Beach area and does business as the Daytona Beach Area Convention and Visitors Bureau CVB. The mission of the CVB is to contribute to and enhance the overall economic prosperity of the Halifax Taxing District and all of Volusia County through the successful promotion of the area as a preferred tourism destination. The CVB works with area lodging attractions restaurants and other tourism and hospitalityrelated businesses to represent the area to potential leisure and business travelers tour operators travel agents meeting planners and the travel media.