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SJVMA Media Matters The San Joaquin Valley Media Alliance SJVMA was established in 2021 as the 501c3 arm of theCommunity Alliance newspaper. Our goal is to engage partners and develop coalitions to address the lack of media attention for challenged communities. Photographby George Ballis 2020 TakeStock TopFoto The Community Alliance The Community Alliance newspaper is currently the primary project of the San Joaquin Valley Media Alliance. The San Joaquin Valley Media Alliance intends to expand the reach of the Community Alliance newspaper further into challenged communities illserved by media attention to their area and concerns.