Amy's Purpose is an education program dedicated to coyote and predator awareness and the prevention of pet loss. Amy’s Purpose was founded in 2020 to provide programs in animal safety, including predatory awareness, and grief counseling for pet owners who have suffered traumatizing loss. It is also providing scholarships to those interested in animal sciences. Helping to mitigate the veterinary shortage crisis has taken on great importance as pet owners are being forced to take their ill or injured pet out of the areas where they live.