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Prevention Is The Cure Making waves with environmental health literacy advocacy 30 years of primary prevention Prevention Is The Cure is a campaign by the Huntington Breast Cancer Action Coalition Inc. For over 30 years this grassroots nonprofit organization has been in existence to assist women diagnosed with breast cancer and drive change through education and awareness of primary prevention. Our primary focus is youth encouraging environmental health literacy and advocacy in young leadersthe drivers of our future. An ounce of prevention is worth a pound of cure.