TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.