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The US Insights Analytics Trade Association Your Professional Body for Ethics Advocacy and Information about All Things Insights Analytics Join the community of Insights Analytics Professionals The Insights Association IA champions protects and creates demand for the everevolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards legal and business advocacy education certification and member support fostering an environment where all can flourish. IA is your professional home providinginvaluable membership for agencies brandside departments and individuals involved in generating and implementing insights or analytics. Join Now Code of Standards Educational Library Protecting the Industry Become a Member UPCOMING CONFERENCES LEARNING OPPORTUNITIES Register Register OUR MEMBERS articles New U.