San Jose Downtown Association (SJDA) is a non-profit membership-based organization, working to enhance the vitality and livability of downtown San Jose. We make downtown San Jose a better place for business, residents and visitors through events, advocacy and more. Learn more about us at www.sjdowntown.com - PROMOTE CULTURAL AWARENESS TO THE RESIDENTS OF THE CITY OF SAN JOSE, THE COUNTY OF SANTA CLARA AND TO THE GREATER BAY AREA IN THE STATE OF CALIFORNIA;- PROVIDE EDUCATIONAL MATERIALS, PROGRAMS AND INFORMATION REGARDING DOWNTOWN SAN JOSE WITH EMPHASIS ON SERVICES, ACTIVITIES AND CULTURAL PROGRAMS AVAILABLE TO THE PUBLIC;- ENCOURAGE CULTURAL DIVERSITY AND ACCESS THROUGH THE PRODUCTION OF FREE EVENTS, PROGRAMS AND CONCERTS.- BUILD COALITIONS AMONG GOVERNMENT, RESIDENTS, BUSINESS AND PROPERTY OWNERS AND OTHER ACTIVE CIVIC AND NONPROFIT ORGANIZATIONS THAT STRENGTHEN THE CULTURAL OFFERINGS OF DOWNTOWN SAN JOSE FOR THE BENEFIT OF THE GENERAL PUBLIC.