THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU USES A BROAD RANGE OF BOTH TRADITIONAL AND INOVATIVE MEDIA IN FULLFILLING ITS ROLE TO PROMOTE THIS REGION WORLDWIDE SUCH AS BUT NOT LIMITED TO: SOCIAL MEDIA, DIGITAL NETWORKS, PRINT ADVERTISING, BROCHURES, WEBSITES, TRADE SHOW ATTENDANCE, PRESS RELEASES, TRAVEL TRADE, MEDIA SITE VISITS AND OTHER MEDIA. THE YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU RETAINS CONTRACTUAL AGREEMENTS WITH THIRD PARTY DESTINATION REPRESENTATION SERVICES IN AUSTRALIA, FRANCE, GERMANY AND THE UNITED KINGDOM AS PART OF A PARTNERSHIP WITH VISIT CALIFORNIA, THE OFFICIAL DESTINATION MARKETING AGENCY FOR CALIFORNIA.