Fayetteville Area Convention & Visitors Bureau Inc

The Fayetteville Area Convention & Visitors Bureau Inc is a nonprofit organization designated as a business league, focused on improving business conditions in Cumberland County, North Carolina. The organization is not eligible for tax-deductible donations.

Mission

The mission of the Fayetteville Area Convention & Visitors Bureau Inc is to position Cumberland County as a destination for conventions, tournaments, and individual travel. This aligns with broader efforts by its rebranded entity, DistiNCtly Fayetteville, to market the region's unique visitor experiences and advocate for community tourism benefits.

Structure and Operations

The organization operates as a full-service convention and visitors bureau, providing services such as event planning support and information about local attractions, dining, and recreational activities. It manages two visitor centers, offering resources and guides for visitors.

Financial Information

In recent fiscal years, the organization has reported revenues primarily from program services. For instance, in fiscal year 2023, its revenue was approximately $3.19 million, with expenses totaling around $3.35 million. The organization's total assets have been reported at about $2.88 million, with liabilities of $386,000 as of the same year.

Economic Impact

Tourism in Cumberland County has a significant economic impact. In 2021, domestic tourism generated an economic impact of $608.85 million, marking a substantial increase from previous years. The tourism industry in the area supports local economic growth by creating jobs and generating local tax revenues.

Rebranding and Community Engagement

The Fayetteville Area Convention & Visitors Bureau Inc has transitioned its branding to DistiNCtly Fayetteville, aiming to better position Cumberland County as a leading destination. This initiative includes marketing efforts and community engagement to enhance the visitor experience and promote local attractions.