Multistakeholder, transparent effort focused on shaping sustainability for the U.S. beef value chain. The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain. TO ADVANCE, SUPPORT AND COMMUNICATE CONTINUOUS IMPROVEMENT IN THE SUSTAINABILITY OF U.S. BEEF PRODUCTION BY EDUCATING AND ENGAGING THE BEEF VALUE-CHAIN THROUGH A COLLABORATIVE MULTI-STAKEHOLDER EFFORT.