Bringing more music in and out of Florida. Winterland is a 501(c)3 not-for-profit organization run by working musicians eager for sustainability and equality within the music industry. Winterland is on the forefront of cultural change in the city of Jacksonville, an underserved market, by helping to build a promising future for working class creatives. Winterland is a grassroots festival and educational/discovery platform run by artists for artists and music lovers of all kind. We put an emphasis on eco-friendly habits and uplifting the Jacksonville community, partnering with local non-profit organizations and local artists for an impactful weekend of music, art, and eats. A staple Jacksonville cultural hub that continues to build a creative ecosystem where musicians and artists can network and inspire each other.