Consumer Choice Center
Every decision is a choice. You deserve the freedom to make yours. Your voice. Your choice. Our fight. The Consumer Choice Center is a consumer advocacy group and awarded think tank supporting lifestyle f CONSUMER CHOICE CENTER IS AN INDEPENDENT, NON-PARTISAN CONSUMER ADVOCACY GROUP CHAMPIONING THE BENEFITS OF FREEDOM OF CHOICE, INNOVATION, AND ABUNDANCE IN EVERYDAY LIFE.
Consumer Choice Center
Overview
The Consumer Choice Center (CCC) is a 501(c)(4) social welfare organization in the United States, focused on promoting consumer choice, innovation, and abundance in daily life. It was launched in February 2017 as a project of Students For Liberty and became independent in 2020[1][3].
Mission and Objectives
The CCC advocates for policies that are pro-growth, evidence-based, and technology-neutral. Its primary policy areas include Fit for Growth, Lifestyle Choice, and Tech Innovation. The organization supports consumer rights by engaging in research, educational outreach, and activism efforts across over 100 countries worldwide[1][3].
Activities and Campaigns
The CCC conducts campaigns on various consumer issues, such as legalized cannabis, agricultural innovations, consumer-oriented energy policies, and resisting certain taxation measures like the soda tax. The organization also supports grassroots activism and hosts media programs like Consumer Choice Radio and the ConsEUmer podcast[1].
Funding and Governance
The CCC relies on funding from private donors, including corporations, individuals, and foundations. It maintains editorial independence, ensuring that donors do not influence its editorial decisions[1].
Controversies and Partnerships
The CCC has faced scrutiny for receiving funding from industries like tobacco and has been involved in lobbying against certain regulations, including those on tobacco products[5].
Evolution and Reorganization
In response to EU transparency regulations, the CCC was removed from the EU Transparency Register in 2022. A new entity, Consumer Choice Center Europe, was established in the US and added to the EU register in 2024, claiming independence from the original CCC[5].
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