Building political power for young voters #RockTheVote Building political power for young people one voter at a time. Rock the Vote engages young people in our democracy and builds their political power by registering, educating and turning them out to vote, by forcing the candidates to campaign to them, and by making politicians pay attention to youth and the issues they care about once in office. We use music, popular culture, new technologies and old fashioned grassroots organizing to engage and mobilize young people to participate in every election, and provide the information and tools they need to do so.  And we amplify the actions of those young people who step up to claim their voice in the process in order to create political and social change.