Want your marketing to work harder and smarter? Our new guide breaks down how to combine brand-building and demand generation to create real, measurable business impact. Inside you’ll learn: -How a strong brand drives better performance and lower costs -How to balance short-term wins with long-term growth -How to measure what truly matters with the right KPIs and testing https://www.goodwaygroup.com/gwg-downloadable/the-commerce-leaders-growth-formula-guide #MarketingStrategy #BrandAndDemand #DigitalMarketing #GrowthMarketing (fb)

Very significant and exciting news for Goodway Group: Jay Friedman is transitioning the CEO role to Paul Frampton-Calero, with Jay continuing as a strategic advisor. Read more in Adweek. See the link in the comments below! (fb)