We believe Wisconsin can be better, starting with strong support for UW-Madison. Together, we can ensure Wisconsin succeeds. Together, we are #BadgersUnited. We believe Wisconsin can be better, starting with strong support for UW-Madison, an economic resource for people across our state. Together, we can ensure citizens and businesses feel the University’s lasting impact. Together, we are Badgers United. RESEARCH AND COMPILE THE WAYS UW-MADISON POSITIVELY IMPACTS THE STATE'S ECONOMY AND THE ONGOING APPLICABILITY OF THE WISCONSIN IDEA. ANALYZE UW-MADISON'S GOVERNANCE STRUCTURE AND IDENTIFY COST-EFFECTIVE CHANGES TO MAINTAIN AND STRENGTHEN THESE CONTRIBUTIONS TO THE STATE GOING FORWARD. CREATE PUBLIC RELATIONS AND EDUCATION CAMPAIGNS VIA DIGITAL AND TRADITIONAL MEDIA TO IMPROVE THE PUBLIC'S UNDERSTANDING OF UW-MADISON'S SIGNIFICANT ECONOMIC IMPACT AND HOW IT IS IMPACTED BY GOVERNANCE STRUCTURE AND POLICY DECISIONS.