Latina Initiative

The Latina Initiative is a U.S. nonprofit organization dedicated to empowering Latina voters in Colorado. Established in 2020, the organization aims to increase the impact and influence of Latina voters by promoting culturally responsive communication, education, and voter engagement strategies.

Mission

The Latina Initiative seeks to support Latinas of all ages in standing up for their community and family's health, education, economic power, and environmental impact. It utilizes local, regional, and national Latino voter data to inspire Latinas to embrace their voting power[1][3].

Priorities

The organization focuses on key areas such as promoting voter engagement, enhancing digital presence, and ensuring that Latina voices are heard by elected leaders. It emphasizes the importance of media representation, noting that young Latinas are more likely to engage in action when their identity is positively represented in media[3].

Impact

In recent years, Latina voters have shown significant electoral participation. In 2020, most Colorado Latina voters were between the ages of 18 and 29, comprising about 26% of Latino voter turnout in the state. Nationally, Latinas make up the second-largest voting group in the U.S., with higher voter turnout than Latino men[1].

Leadership

The Latina Initiative was co-founded by Katherine Archuleta and Amy Sanchez Raaz. Katherine Archuleta has an extensive background in public service, including roles in the Clinton and Obama administrations, while Amy Sanchez Raaz is a seasoned community leader with experience in public relations, campaign management, and nonprofit development[5].

Activities

The organization engages in various activities to fulfill its mission, including educational programs, voter registration drives, and advocacy for policies that impact Latino communities. It leverages digital platforms to enhance its outreach and engagement efforts[3].