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Grayed Danes Lacrosse Collective NIL stands for Name Image and Likeness and specifically refers to the use of a studentathletes NIL through marketing and promotional endeavors. Studentathletes at NCAA institutions have been allowed to monetize their NIL beginning as of July 1 2021 following the Supreme Courts ruling in NCAA v Alston Generally speaking all NIL activities are permitted provided they follow these four guidelines An NIL activity involves the use of a studentathletes name image or likeness for promotional purposes by a thirdparty not associated with the NCAA or an NCAA institution such as The term Collective is a term of art and carries with it no particular legal significance. In a nutshell an NIL Collective is a corporation independent of a university that pools funds from alumni boosters and businesses to help facilitate NIL deals for athletes. The mission of the GRAYED DANES LACROSSE COLLECTIVE GDLC is to support other community based organizations by empowering our UAlbany studentathletes to monetize their name image and likeness NIL.