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Behavioral Insights Institute Driven by science informed by big data AI techniques at the Behavioral Insights Institute BI2 we study and help solve private and public policy challenges. Who we are The Behavioral Insights Institute BI2 is made up of talented scientists and professionals from diverse backgrounds and disciplines united by our unique expertise and passion for applying insights from the behavioral sciences to todays most complex societal problems. True to our academic roots and rigorous scientific approach our work is informed by a network of academic affiliates and advisors including the worlds most influential pioneers in applied behavioral science. BI2partners with foundations nonprofits government agencies and socially minded companies to work on improving the lives of millions around the world using behavioral science.